Sight, touch, sound. All these senses play significant roles in mans creation of new experience. But our sense of smell, capable of holding onto thousands more subtle memories than our eyes, and of unconsciously connecting to our emotive sense more than any sound, is neglected. Upon walking towards a bus stop in Belfast at 10.22pm, 4/3/2013, I catch the aftersent of dust and city still warm from the rare sunlight of the day, and I recall a late night walk through the gridiron extension to Barcelona, more vividly than ever. Yet It sounds strange to talk to you about it, to raise the point of remembering through smells. Why is this not a more predominant part of design, and not more significant within the creations and replications that take place in our post industrial world?